He starts the video with his thoughts dating back to 1982, when he felt there was a serious lack of a design scene in the US. This past weekend he finished his new book, Design Forward: Creative Strategies for Sustainable Change, and this short teaser video does a good job previewing his five design lessons (occasionally delivered with colorful language) learned on the job. There are many things he said that caught my attention, but his last point about going above and beyond was one of my favorites:
"I think you should always do more than people ask for. Or we should not only look at what they ask for, but what they would like to do if they would have the courage to ask for it."
I'll be honest, i'm really looking forward to picking up a copy of the book to dive deeper into each lesson. There is no doubt with his extensive career experience he'll have plenty of engaging content.
You can pre-order the book from Amazon here: http://d.simp.sn/XDnuJo
Hartmut is one of the world's most influential designers and thinkers and founder of the internationally renowned company frog design who boast partnering with Apple, Wega, Louis Vuitton, Sony and SAP. He is currently professor of Industrial Design at the University of Applied Arts in Vienna, Austria.
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