David Simpson

My Design Guide

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Typography

A big part of my rebranding is focused around finding a strong distinct typography choice that matches the tone I want for this site. After a good deal of exploration i've settled on Avenir Next Rounded for headlines and Avenir Next for body text. I love the soft warm personality of Avenir Next Pro, it is fun and approachable and should pair nicely with future illustration patterns.

Headings - Avenir Next Rounded

H1 This is a bigly headline.

H2 This is a bigly headline.

H3 This is a bigly headline.

H4 This is a bigly headline.

H5 This is a bigly headline.

Body Text - Avenir Next

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Brand Color

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Primary
Secondary

Buttons

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Primary Button

Primary CTA

Secondary Button

Secondary CTA

Icon Set

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Problem Solving
Patience
Listen
Research
Audit
Usability Testing
Information Architecture
Prototyping
Visual
Specifications
Iterate

Let's get connected.

I’ve gone on a bit of a conquest, to acquire the username "simpson" on every popular social network. The journey hasn't been easy, but i'm almost there!